Commerce
- Affinity marketing through hundreds of merchant relationships
- Cross-sell and upsell company products and services

Search
- Deliver alternative results at leading search engines
- Offer fixed search box in every browser as well as default real estate
- Carve out desirable search results based on company relevance

Content Delivery
- Message time sensitive information to end users

Market Research
- Understand end user behavior
- Learn about competition

System Diagnostics
- Assist through messaging based on hardware/software   configurations